B2B Marketing & Website Design Portfolio
Selected Work
B2B Webinar Campaign – Electrical Safety Series
A multi-channel campaign designed to generate qualified leads for technical webinars in the electrical safety industry.
Data Center Electrical Infrastructure Infographic
Strategic visual content designed to support sales, simplify technical systems, and position i-Gard as a complete electrical safety solution provider.
Award-Winning Campaign – EC&M Product of the Year
Led the nomination and promotional campaign for i-Gard’s i-AVT Plus in EC&M’s Product of the Year, positioning the product as a leading innovation in the electrical safety industry.
Coordinated multi-channel efforts across email, LinkedIn, and internal teams to increase visibility, drive engagement, and support the campaign through to a winning outcome.
Strategic Background
I work at the intersection of strategy, design, and digital growth — helping technical and service-based brands bring clarity to complex offerings.
With a background in B2B marketing and lead generation, I design structured digital systems that align positioning, messaging, and website architecture to business objectives.
Core focus:
B2B campaign strategy & multi-channel execution
Conversion-focused website architecture & UX
Brand positioning for technical industries
Lead generation systems (LinkedIn Ads, email marketing)
Cross-functional collaboration with sales & operations
My approach is systems-driven and built for long-term growth — not short-term noise.
