About Andrea Villegas
I specialize in building structured digital growth systems for technical and industrial companies. I help organizations turn complex products and fragmented marketing efforts into clear, conversion-focused digital ecosystems.
Over the past 6+ years, I’ve led demand generation initiatives, website strategy, CRM infrastructure, and cross-channel campaigns within highly technical environments.
At I-Gard Corporation, I oversee digital growth strategy across paid media, CRM systems, and website development — aligning marketing execution with measurable business outcomes.
My work blends analytical thinking with structured execution. Every initiative is built for clarity, performance, and long-term growth.
B2B Marketing Strategist & Conversion-Focused Website Designer
Core Expertise
B2B demand generation & lead systems
Conversion-focused website architecture (WordPress)
Google Ads & LinkedIn Ads strategy
CRM infrastructure & marketing automation
Technical content translation for non-technical audiences
Webinar strategy & lifecycle management
Strategic Leadership in Technical B2B
I lead digital growth initiatives within a highly technical electrical safety organization, collaborating closely with engineering, sales, and executive leadership.
My scope includes website strategy and redevelopment, CRM systems, paid media campaigns, and multi-channel demand generation programs designed to drive qualified leads and support revenue growth.
This experience has strengthened my ability to translate technical complexity into structured, performance-driven digital systems.
Marketing Specialist
I-Gard Corporation
