Overview
This project focused on nominating and promoting i-Gard’s i-AVT Plus as an innovative solution for EC&M’s Product of the Year, a well-recognized technical publication in the electrical industry.
From the initial nomination to the final award, the initiative combined strategic positioning, campaign support, and cross-channel promotion to maximize visibility and engagement.
The Challenge
While industry awards provide strong credibility, they require active promotion and strategic positioning to stand out among competitors.
The challenge was to:
Position the i-AVT Plus as a leading innovation in the market
Increase awareness of the nomination and finalist stage
Encourage engagement and participation during the voting phase
Maintain consistent messaging across all communication channels
Objective
Successfully nominate the i-AVT Plus as an innovative product
Increase visibility during the finalist phase
Support campaign efforts to drive engagement and voting
Strengthen i-Gard’s positioning as a leader in electrical safety
Strategy
The approach was divided into three key stages:
Nomination & Positioning
I led the nomination process by positioning the i-AVT Plus as an innovative solution aligned with current industry standards and safety needs.
Finalist Promotion
Once selected as a finalist, the focus shifted to increasing visibility through:
Email communication
LinkedIn promotion
Internal alignment to amplify reach
Campaign Amplification
Consistent messaging was used to highlight the product’s value, innovation, and industry relevance, reinforcing credibility throughout the campaign.
Execution
I supported and coordinated key aspects of the campaign, including:
Preparing and submitting the product nomination
Supporting content creation for promotional efforts
Coordinating messaging across email and LinkedIn
Aligning internal teams to increase visibility and engagement
Monitoring campaign activity and ensuring consistency
Results
Winning the award reinforced i-Gard’s position as an innovative and trusted provider in the electrical safety industry.
The campaign not only supported the award outcome but also enhanced brand visibility and credibility with both existing and potential customers.
Key Learnings
Strategic positioning is critical in competitive award environments
Consistent messaging across channels increases campaign effectiveness
Industry recognition can be leveraged as a powerful marketing tool
Internal alignment significantly amplifies reach and impact
Skills Demonstrated
Campaign strategy
Brand positioning
Content development
Multi-channel marketing
Cross-functional collaboration
Strategic communication
